Our story

Pronounced: Fee-uh Pell-ay

Imagine a company designed to combine the best parts of every type of spa - providing relaxation as if you were at a five-star resort, the fun client-service provider relationship most people have with their hairstylist, and most importantly, deliver results as if you were at a medical spa without the intimidation. That is what you will experience at Phia Pellé with owner Sophia Beard.

After going on multiple spa visits during school, Sophia realized she loved what it meant to be an esthetician but not the limited choice of environment that came with it. Starting small, with no experience and zero clients, Sophia took a chance and signed a lease for a 150sqft room before even passing the official Esthetician licensing exam. A few months after opening, Phia Pellé was forced to shut down temporarily due to the Covid-19 pandemic. Sophia took this time as an opportunity to learn more and stay connected via social media. To her surprise, she reopened with a full schedule.

We will always be grateful for our first location and proud of what we started, but it was never the end goal. After three and a half years, Phia Pellé is now what it was always born to be.

As a female business owner, I always strive to uplift and support other females. Phia Pellé is now home to three other female entrepreneurs running their own service oriented business.

Please note: all information on this website is specific to Sophia Beard with Phia Pellé and does not reflect the information of other business owners.